The mission, organised by Enterprise Ireland and IDA Ireland, included 53 meetings and events and included visits to Dubai (pictured), Abu Dhabi, Riyadh, Jeddah, Doha, New Delhi and Mumbai. Most of the programme focused on helping Irish companies to increase their exports. Other meetings took place with potential inward investors, government ministers and the media.
“At the heart of our jobs plan is supporting more exports, from both Irish and multi-national companies,” Bruton commented. He added: “We have put in place a range of measures to deliver on this, including doubling the number of trade missions, placing extra staff for Enterprise Ireland and IDA Ireland in overseas markets, and tax incentives for firms to place more staff overseas to help win sales.”