Technology and innovation report

Pexip simplifying video communications for Irish organisations

Global video conferencing software provider, Pexip, is trusted by many governments and public sector organisations for delivering secure and scalable video communications. Its unique offering simplifies video communications by unifying meeting participants across multiple platforms and devices; something which is proving to be extremely valuable as hybrid working becomes the norm.

Niall Doyle, Pexip’s Ireland Country Manager, outlines how Pexip is transforming the way video is being used and the benefits it brings to Irish organisations: “At Pexip one of our primary focuses is to remove complexity from collaboration. Our solutions can be easily integrated with existing collaboration tools to extend the reach and efficiency of these systems within organisations, as well as maximising return on investment by replacing the need to ‘rip and replace’ legacy infrastructure. As the requirement for video continues to grow throughout Ireland, Pexip is supporting mixed technology environments, which is essential to unify hybrid workplaces with teams in multiple locations.”

The experience

Now that users have become more comfortable with video, the focus has shifted to the experience, namely the ease of use, video, and audio quality. Users want to be able to schedule a meeting and connect quickly and easily regardless of technology or location and ultimately have a high-quality experience. The term ‘video fatigue’ has been used in line with experience. This is something that Pexip believes is a result of poor video experience and the number of meetings that people are having.

“Delivering an outstanding user experience is a key focus of Pexip’s and in turn reducing video fatigue with adaptive composition,” says Doyle. “Removing black screens, our adaptative composition automatically arranges the screen layout to elevate large groups and active speakers. It also automatically crops, pans and tilts so users can maintain better eye contact and focus on their conversation but most importantly, it works on any device or platform.”

Doyle adds, “Innovation is at the core of everything we do and that is why Pexip continues to break down the barriers that exist between collaboration platforms to create a simple, effective video solution that enables users to connect from any device at any time, from anywhere. We are already using AI to improve the user experience in video calls and recently announced a key partnership with Nvidia to further enhance the quality of our virtual meetings.”

Interoperability and flexibility

Pexip works with customers to understand their individual business needs and where Pexip and video can provide additional value to their existing workflows. The interoperability of Pexip offers a winning solution to organisations, who nowadays work with many different collaboration tools, by bringing these platforms together and removing the traditional barriers for truly pervasive video collaboration.

Pexip is also supporting organisations in their journey to being more flexible for their team. “Whether a customer is on a Microsoft Teams journey and looking to connect to existing/legacy endpoints or video systems, looking at integrating video into their customer workflows and customer journeys through contact centre integrations, or video enabling existing customer portals with video services (for example virtual banking) Pexip can help,” says Niall. “We are the only provider who can truly provide a ‘browser to the boardroom’ type experience.”

From a strategic perspective Pexip see their core success driven by delivering vertical solutions through their partners that enhance workflows and provide deeper and richer video integration for productivity enhancement. Pexip has already proven the value in replacing previously physical processes with a virtual solution as demonstrated through some of the solutions they have provided to public sector organisations in Ireland.

Secure tailored solutions

High security and data sovereignty is of paramount importance to Pexip when building its innovative, scalable software solutions. This is one of the reasons that Pexip is used by healthcare providers throughout Ireland to provide telehealth solutions for remote communication between healthcare professionals and their patients.

The Court Service of Ireland also utilise Pexip’s secure video solutions to facilitate remote hearings which helped to ease the backlog of legal cases heightened by the pandemic. The success of this solution has helped to pave the way for ‘hybrid hearings’ to be considered as a model for the future.

Doyle adds: “The healthcare and government sectors have really benefited from the successful implementation of integrated video solutions to enhance their existing services, tools and workflows as well as improving user experience. Pexip’s wide range of APIs enables services like telehealth consultations and virtual court hearings and is the platform powering many of these applications.”

“We are the only provider who can truly provide a ‘browser to the boardroom’ type experience.”

Launched only a year ago, Pexip Health has strengthened Pexip’s reputation in the healthcare field by enabling healthcare providers to extend the reach of their practice, providing secure, easy-to-join telehealth visits for patients from any device or location. The use of Pexip’s APIs means that those providing care can use their own technologies to meet virtually with patients so there is no need to purchase any additional hardware or tools.

To ensure that user data is stored securely and is protected, Pexip offers multiple deployment options. “We can provide a public cloud service or a private cloud service, or we can provide an on-premises deployment,” explains Doyle. “With an on-prem solution the customer can deploy a full video service on their own network using their own data centres. The recent cyber-attack on the HSE highlights the importance of security and the impact a breach of security can have. Security is one of our founding principles and we operate and maintain the highest standards of security globally. We have several very security conscious customers using our services, including the courts services both in the North and the South of Ireland.”

The future for Pexip

Pexip’s strategy aligned to 2024 is to build upon the current business model and accelerate growth by supercharging the existing sales model and expanding the current product offering. The company works with valued customers in the healthcare, judicial and enterprise sectors in Ireland and provides local support to the large multi-national and global customers headquartered in Ireland as well as supporting the public sector with vertical solutions for government.

Pexip plans to invest further in its headcount in Ireland for technical and partner management across the next three years. Pexip does not sell directly; 100 per cent of revenue is delivered through an accredited partner community and Pexip actively supports the growth of its Irish partners.

With the advent of the new video economy, and with video moving out of the meeting rooms to a broad range of applications, Pexip is powering that shift to a video-enabled world.

E: niall.doyle@pexip.com
W: www.pexip.com

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