This interactive workshop is designed for those looking for an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation’s reputation online.

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This workshop is designed for those who will be responsible for developing and managing social media strategies. It will examine how organisations are using social media across their business and marketing functions. Attendees will learn how to develop an effective social media strategy. The risks and challenges of social media and user-generated media will also be examined along with the control, management and resourcing of social media.

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